Project #YouKnowWhat was a voter education campaign implemented by Democracy Lab during North Macedonia's 2018 name change referendum. Our approach featured an extensive social media campaign across various platforms and a series of in-person debates, which were also streamed online. In both approaches, we presented nonpartisan information and encouraged citizens to engage in the democratic process. As a result of our efforts, over 350 citizens attended the lecture series and our social media campaign reached over 3 million users.